nichemarket is a product born out of our own frustration. It all began on one Tuesday afternoon in July when trying to find websites or businesses that could meet our various needs, basically birthday present ideas.
We noticed what an extremely time consuming and tedious exercise this was, in a world geared to instant gratification. Feeding search engines with countless phrases and even heading to the dreaded second page of search results in sheer desperation. Why can’t this be made easier? From that notion, an idea was born.
What exactly is a social marketplace?
A hybrid concept and platform that brings together the community and outreach aspects of social media, while combining them with the entrepreneurial aspect of a marketplace or classifieds.
What makes us u-niche?
Bad pun, we know, we simply couldn’t resist. Started by two Cape Town based digital marketing specialists and backed by years of experience in a digital agency as well as working on a couple of South Africa’s largest and most popular websites namely kalahari.com, takealot.com and travelstart.co.za. In other words we pretty confident in the fact that we know what we’re doing.
We believe in two fundamental principles:
1. Everyone has a niche, a unique need, hobby, interest that someone out there of a like mind is catering to
2. The first result you find be it on a search engine, yellow pages, or walking around in the mall, may not be the best suited for you.
Based on these 2 principles, we aim to play cupid by bringing the perfect customer to the perfect business and take credit for all matches we make.
Started by two Cape Town-based digital marketing specialists and backed by years of experience acquired while working for various digital agencies as well as working on a few of South Africa’s biggest online Kahunas namely kalahari.com, takealot.com and travelstart.co.za. It’s safe to say we picked up a few things along the way.
We’ve run with the big boys so to speak, and we’re pretty confident in the fact that we know what we’re doing. Trust us; we’re marketers!
The faces behind the name
Co-founder: Che Kohler
Co-founder: Shamima Ahmed
Feel free to google us or contact us
, we're not cat-fishing anyone!